If you’re a business owner and you’re still in doubt about creating a website, I’ll save you some time—you need one. A good one. A professionally designed, lead-catching, sales-increasing, brand-differentiating website.
Look, in 2020, you need a website. You needed one the very day you started your business, but better late than never.
At WaltechConcept, small business success is our middle name. We WANT you to succeed and grow. So
Here are the reason:
Your website is your number one marketing asset because we live in a digital age. Americans spend on average online per week and are on their mobile devices for up to per day. By now, consumers expect companies to have an online presence (including a website) and will consider a company that DOESN’T have one as less professional.
One of the benefits of having a website for small businesses is to be where your consumers are. There’s a reason so many companies invest in a website with search engine optimization (SEO): 97 percent of people go online to find a local business, and 93 percent of online experiences begin with a search engine. Believe it or not, there are 3.5 billion searches on Google per day, and at this very moment, there is someone in your area online and searching for your exact service. Guess who’s getting their business? Not you.
Yup. According to LSA’s (Local Search Association) April 2017 report, 63 percent of consumers primarily use a company’s website to find and engage with businesses. That’s a pretty big chunk of consumers. Combine that with the fact that 93 percent of online experiences begin with a search engine—you do the math. Another compelling reason your business needs a website? Research by found that, on average, consumers use approximately three sources before making an individual purchase decision, and 30 percent automatically strike a business from consideration if they don’t have a website.
Not having a website makes consumers trust you less. In fact, in 2018, of people admit to making judgments on a company’s credibility based on website design. People are more likely to do business with a company they trust, and a website is the first place they go to check for credentials, reviews, and awards.
Beware, though—if you have a bad website design, it won’t help you at all. You have 10 seconds to leave an impression on website visitors and tell them what they’ll get out of your website and company. After this time (and oftentimes before), they’ll leave.
This is especially true for B2B companies. People visit your website when they want to know something or do something. They also expect immediate gratification, which means visitors should be able to answer three questions within three seconds of landing on your website:
· Who are you?
· What do you do/offer?
· How do I contact you?
We live in an age of NOW, where consumers want the information they seek immediately—meaning your company’s website should answer each
Did you know that having a website can help you beat the Goliaths in your industry? It can if it’s optimized for search. Take Villa Lagoon Tile. They with big-box tile stores but have no trouble holding their own thanks to their website and their prominent position in the search results page.
Great, so is every other business in America. You need a website even if you have a Facebook page.
And guess what? It’s getting harder for businesses to connect with users on the platform. Within a week of the last Facebook algorithm update, organic reach plummeted lower than it was already. Another bummer? In 2018, people spent on the platform than they did in 2017.
While social media can help your business grow, don’t bank on using it as your sole marketing channel, especially in the future.
Here in WaltechConcept we design website at affordable prices starting from ₦80,000 depending on what you want.